Pay Per Click online advertising is incredibly successful amongst SMB’s because you only pay when someone clicks on your ad. It’s simple and highly effective.
Yet you may want to focus your search marketing strategy on customers you already know are most likely to purchase from your site. By placing your Search Ads on MSN, Hotmail and Live Search with Microsoft adCenter, you can concentrate your budget on the right prospects.
Advanced Planning Tools
With Microsoft adCenter you’ll have the most advanced planning tools to deploy your campaign at the right time of day and in the right locations. You’ll also be able to easily filter your web traffic by age or gender thanks to our unique demographic targeting tools.
What’s more, adCenter tools can tell you what type of people are actually clicking on the keywords you advertise on, so you can target your customers even more accurately and fine-tune your campaign as you go along.
When you’re advertising online with Microsoft adCenter, your ad budget is spent intelligently and efficiently.